Through beautiful Swedish design, we inspire and empower people the world over to live their best life every day.

Our story

It started as a dream for Kristina ‘Kikki’ Karlsson, who grew up on a small farm in Sweden, wanting to do something meaningful, something she loved…

She wanted to create and share beautiful things; things that are thoughtfully designed, functional and meaningful; things that draw on her Swedish heritage and love of learning and positive living; things that bring a genuine spark of joy to everyday life.

Today, it’s a global journey of Swedish design and stationery love. Kristina’s dream is a reality, and now it’s time for us to inspire and empower you to chase your dreams and to live your best life every day.