kikki.K x Australian Red Cross Lifeblood
Thursday 5 March 2026
By kikki.K
We’ve teamed up with Australian Red Cross Lifeblood to create a fresh new uniform collection, marking the first time kikki.K has ventured into workwear design for frontline teams.
The new Lifeblood collection, designed by our Creative Director Lisa Gorman, aims to support important blood donation, moving away from traditional clinical attire and embracing a more relaxed, welcoming aesthetic designed to help donors feel at ease during their visit.
“We wanted to reimagine the Lifeblood uniform in a way that feels contemporary, fresh, relatable, and inspires confidence and calm.”
“The vision was to remove the corporate vibe that uniforms can often give off by adding pops of colour and fabrications and styles we're comfortable with, like chambray shirting, drill pants and bucket hats,” says Lisa Gorman, Creative Director, kikki.K.
“By leveraging kikki.K’s creative style and platform and making the team and the process of giving blood more approachable, the hope is to raise greater awareness of Lifeblood’s vital work and connect the cause with a wider audience,” said Lisa.
The new uniforms arrive at a pivotal time for Lifeblood, as it seeks new ways to recruit new donors this year and meet increasing demand for donated blood products.
“The fresh new look is designed with function and comfort in mind for the Lifeblood team who wear it, while offering a fashion edge that feels recognisable, relevant and welcoming to our donors,” explains Cath Stone, Lifeblood Executive Director of Donor Experience.
Lisa has a history of impactful work with Lifeblood, designing a limited-edition bandage first in 2024, and now with history repeating in 2026.
“The new aesthetic reflects purpose, function, and familiarity which is the foundation of kikki.K’s design style and is reflective of Lifeblood and its people, making this collaboration a great fit and another wonderful way to spark more conversations about blood donation,” said Lisa.
